The Egyptian African Businessmen Association (EABA) announces the availability of a specialized webinar on the latest developments in the African Trade Observatory (ATO) platform, organized in collaboration between the African Union and the European Union Delegation to the African Union, with the support of the International Trade Centre (ITC).
The webinar will cover new tools and data that help businesses understand the Rules of Origin under the African Continental Free Trade Area (AfCFTA), analyze trade in services data, and identify business opportunities across African markets. It will also feature a live demonstration on how to use the platform, supporting Egyptian companies in making informed export, expansion, and investment decisions across Africa.
📅 Date & Time:
Tuesday, September 22, 2026: English Session
اWednesday, September 23, 2026: French Session
Cairo Time: 12:30 PM – 2:00 PM
The webinar will highlight the latest developments and new features of the African Trade Observatory (ATO), including:
- Latest developments in the African Trade Observatory (ATO) platform
- Rules of Origin Self-Assessment Tool and assessing product compliance with Rules of Origin under the AfCFTA
- Trade in Services data and statistics across African countries to support market analysis and identify business opportunities
- Live Demonstration showcasing how to use and benefit from the new tools
- Supporting export and investment decisions through reliable trade data and information
- Identifying new trade opportunities across African countries and sectors
- Using the ATO platform for market studies and trade missions to support business expansion across Africa
The Importance of the Webinar for Association Members
- Supporting export and investment decisions based on reliable trade data and information.
- Helping companies understand the Rules of Origin under the AfCFTA before entering into new deals or markets.
- Identifying new trade opportunities between African countries through trade and services data.
- Utilizing the ATO platform as a source of information when preparing market studies and trade missions.
- The opportunity to train the EABA team on using the platform to provide better information and support to Association members.
- Sharing the webinar with Association members and companies interested in intra-African trade to benefit from the available tools and information.